Discovery on /store used to work in strict chronological order — newest storefronts first. That was fine when there were 40 manufacturers on Procur. With 400+ it stopped being useful. So we’ve launched Featured Brands.
What is Featured Brands?
A curated row of up to six manufacturer storefronts, pinned to the top of the public directory. The Procur editorial team picks them from the pool of verified sellers on a rolling four-week rotation.
How brands get picked
- KYC verified with clean paperwork
- At least 10 live products with real photography
- Sub-24hr response time to retailer messages
- A track record of on-time fulfilment on Procur orders
What it means for retailers
Featured Brands is a shortcut, not a paywall. Every non-featured storefront still shows up in search and category filters exactly like before. The row simply gives retailers a curated starting point — particularly useful for first-time buyers.
“We’d rather point new retailers at 6 brands who’ll answer their WhatsApp than let them get lost in 400.”— Procur Team
